‘My Wings’ Campaign Founder Visits Shriners Hospital

Imagination took flight when kids at Shriners Hospitals for Children – Northern California were joined by a special guest on Tuesday, April 12.

Swedish based entrepreneur, Lee Giove, watched as children decorated wings of many colors as part of their therapeutic recreation. As bright designs emerged, Giove invited patients to imagine where their wings would take them. The Shriners Hospital therapeutic recreation and child life team helped kids get into the spirit of the activity, making sure all participants had wings. A face painter gave kids butterfly wings, pink wings, blue wings, and glitter and glue wings. A Spider Man fan asked for his wing to be in a web design.

The event meant a lot to Giove, as it spoke to the heart of his global campaign. Giove is founder of My Wings, a program that lifts spirits by giving beautifully designed t-shirts – with wings, of course – to children in the recovery process.

“The link between play, imagination, and psychological well-being is well established,” said Giove, a Swedish-based entrepreneur who grew up near Sacramento. Giove invites individuals from around the globe to give children “wings” by donating online at www.my-wings.com/campaign.

Among those set to receive their own set of wings are kids at the Shriners Hospital in Sacramento. Melissa Grialou, manager of the therapeutic recreation and child life program at the Northern California Shriners Hospital, said children will get their new “wings” when they transition from acute care to outpatient therapy and return home to their community. “The wings symbolize the idea that we are helping children soar into the future,” said Grialou, adding that the designs will captivate the imaginations of younger children.

Since launching what he aptly calls the Giving Wings campaign, Giove said he raised funds to support the delivery of hundreds of My Wings t-shirts. The campaign continues through April 29, 2016, and the number of t-shirts donated to children in recovery is directly related to the amount of contributions.

My Wings also has partnered with Pay It Forward Sweden to deliver the special winged t-shirts to children in Sweden dealing with hardship.

All My Wings t-shirts are made of organic cotton.

The mission of My Wings is to create and provide products that inspire children of all ages to enjoy their playful nature while encouraging healthy development through art, music, fashion and compassionate living.

Shriners Hospitals for Children is devoted to transforming the lives of children through excellence in treatment, teaching and research. Located at 2425 Stockton Boulevard in Sacramento, Shriners Hospitals for Children – Northern California provides care to children with orthopaedic conditions, spinal cord injuries, burns, cleft lip, scars from any cause and other complex surgical needs. There are no barriers to care as admission is based on age and diagnosis.   Care is provided regardless of the family’s ability to pay. For further information call (916) 453-2000 or go online.

Media Contact: Catherine Curran | Public Relations (916) 453-2218 | ccurran@shrinenet.org

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