Kids at Shriners Hospital Benefit from ‘My Wings’ Campaign

Inspired by a desire to help children and an imaginative t-shirt design, Lee Giove launched My Wings, a program that lifts spirits by giving beautifully designed t-shirts – with wings, of course – to children in the recovery process.

“The link between play, imagination, and psychological well-being is well established,” said Giove, a Swedish-based entrepreneur with California roots. Giove invites individuals from around the globe to give children “wings” by donating online at www.my-wings.com/campaign. During the first week of what he aptly calls the Giving Wings campaign, Giove said he raised funds to support the delivery of 126 My Wings t-shirts. The sky is the limit as the number of t-shirts donated to children at Shriners Hospital is directly related to the amount of contributions.

Melissa Grialou, manager of the therapeutic recreation and child life program at the Northern California Shriners Hospital, said children will get their new “wings” when they transition from acute care to outpatient therapy and return home to their community. “The wings symbolize the idea that we are helping children soar into the future,” said Grialou, adding that the designs will captivate the imaginations of younger children.”

My Wings also has partnered with Pay It Forward Sweden to deliver the special winged t-shirts to children in Sweden dealing with hardship.

All My Wings t-shirts are made of organic cotton.

The mission of My Wings is to create and provide products that inspire children of all ages to enjoy their playful nature while encouraging healthy development through art, music, fashion and compassionate living.

Shriners Hospitals for Children is devoted to transforming the lives of children through excellence in treatment, teaching and research. Located at 2425 Stockton Boulevard in Sacramento, Shriners Hospitals for Children – Northern California provides care to children with orthopaedic conditions, spinal cord injuries, burns, cleft lip, scars from any cause and other complex surgical needs. There are no barriers to care as admission is based on age and diagnosis. Care is provided regardless of the family’s ability to pay. For further information call (916) 453-2000 or go online.

Media Contact: Catherine Curran | Public Relations (916) 453-2218 | ccurran@shrinenet.org

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